men's skin care, men's cosmetics / makeup for men

why do you need skin care

most men take better care of their footwear than of their skin. we all know that you must clean, protect, and polish leather to ensure that it retains its appearance and longevity. so our question to you is, why would you take better care of your shoes than of your face?

general skin care focuses upon the outer layer of our skin, which is the epidermis. starting off soft and round, a skin cell transforms itself into a thin hardened disc as it migrates to the surface where there it forms the stratum corneum, or the horny layer. after approximately two weeks, these skin cells are sloughed and replaced by new ones.

our skin contains sweat and sebaceous glands. sweat glands produce perspiration, which is carried to the surface through pores to cool ourselves, and sebaceous glands produce sebum, a waxy lubricant that is carried to the surface through pores to moisturize and protect. for people with oily skin, perspiration, environmental contaminates, sloughing skin cells, and an abundance of sebum form a cocktail to clog pores and cause blemishes. people with dry skin produce lower levels of sebum leaving the skin unprotected, dehydrated, and rough. 

the concept of general skin care is to maintain a proper balance by cleansing, moisturizing, and protecting. 4VOO has formulated the distinct man line of skin care products for men to do just that.


when to use 4VOO products

if you have just begun a skin care regime, you may be uncertain as to what products to use, and when. to assist you, we have developed a table that addresses three separate levels of skin care, and the steps involved for each. 

first choose whether you desire a basic, essential or enhanced program. once you have chosen the program, look at the table to identify which products you require, and the sequence in which the products are to be used, morning and night. adhering to a disciplined 4VOO men's skin care and men's cosmetics / makeup regime will ensure that you obtain maximum visible benefit for your effort.